How to Show a Property Virtually - Video Shooting Tips for Home Sellers

Although it’s trickier for buyers and sellers to make a transaction on a home that has not been seen in person, it has been going on for years. People are still buying and selling properties.

In some cases, usually if a property is currently vacant, it may still be possible for us to show a property in person (maintaining social distance & providing lots of sanitization options of course). However, for the most part, properties are now being shown virtually - by video.

If you are wanting to sell your property, there are a couple options to show it without having people physically present.

  1. You can allow us to come to your place to take a video ourselves, or
  2. You can provide us with a well recorded video.

For all of our listings, we offer full photos, floor plan, videos and Matterport walkthrough. However our photographer needs access to the house for a few hours as this service can only be done in person. Our photographer adheres to strict Covid-19 protocol.

That said, if you’re still not comfortable with having someone come to your house for photos and videos, here are some tips to help you make the best video possible:

Tips for Shooting a Video of Your Property

Camera Angles, Style & What to Focus on

  • Smooth camera movement. Don’t move the camera around too quickly and try to avoid jerky movements. As they say… slow & steady wins the race!
  • Landscape (or horizontal) is the best rotation to use as this is the format used by most video viewing platforms, like YouTube.
  • Don’t rotate the camera! This may seem obvious, but you’d be surprised how easy it is to if you don’t consciously think about it.
  • Showcase the unique nature of the property. What is it that make it a great place to live?
  • Follow a flow. Start from the outside of front the property, working your way inside and follow the natural flow through the house, ending with the outside exterior of the property and/or garage/parking area (or other storage areas etc).

Video Length

It can be easy to spend hours going over every detail of your home, especially these days when it may not be possible to show it in person.

A general recommendation is to keep the video within 1 - 3 minutes

Longer videos tend to get passed over on the web and do not hold the viewer’s attention for the full length.

It may be helpful to write down a “playlist” of your home’s features first. That way you can make sure to get the most important information filmed in the shortest time possible. And if there’s any extra time, you can add anything else that may be of interest to potential buyers.

Staging and Decluttering

Removing clutter and staging a room is an essential element to creating exceptional photography. Be careful not to over stage the photo with too many cliché elements. Simple flowers, a strategically positioned throw pillow or an understated dining table setting can bring a photo to life and highlight the property’s lifestyle. The property should feel inhabited but not overly personal.

Lighting

The best time to film is of course, when your home gets the best natural lighting. Whether this is in the morning, afternoon or evening, you, the homeowner would likely know best.

Open up all the curtains/blinds and turn on all the lights. The more light, the better! Just be careful while you’re filming to watch out for those light glares that can create blind spots.

Sound and Voice Over

Audio may be something best left for your realtors to add in later. That said, if you feel comfortable sourcing and adding Royalty Free music, and/or speaking about the features, then by all means go ahead!

Some quick pointers on using voice:

Sometimes it’s best to add voice afterwards. Playback the video and record yourself speaking about the various features and rooms etc. while you’re watching it. This will help reduce distracting background noises and help to give you clarity on what you want to say. By doing it this way, it will also free you up while filming, to just focus on the filming aspect.

If you do plan to speak while filming, remember again, slow and steady is best! Don’t rush your words. Think about what you want to say about each room and feature before you start filming. Ad lib as you go is fine, just have a general idea of what you want to say. This will help prevent missing anything important and/or rambled, hurried speech that may be difficult for viewers to understand.

Some quick pointers on using background music:

  • Audio only - no words
  • Calm, yet happy - nothing dark or dramatic, and nothing too bouncy or perky
  • Always check the licensing - you may have to attribute the artist

Free Royalty-Free Music Sites:

Be mindful to avoid (or edit out/blur) the following:

  • People/Pets
  • Garbage cans, dumpsters or trash bins
  • Personal items including toiletries, photos, etc
  • Vehicles license plates

Final Notes

Don’t worry if you don’t get it right the first time! You can always shoot again. It’s better to have more footage than not enough. Your realtor should be able to help you with editing to make your video look as professional as possible. Speak with your realtor first as they can help you think through the process with the mind of a buyer.

And if all of this seems like too much of a hassle, remember we provide complete photography & videography services while conducting proper Coronavirus etiquette. Contact us today to ask about it!